Next in Loyalty: Eight Levers to Turn Customers into Fans

What do customer loyalty programs look like in the next normal? McKinsey explains how:

• More than three-quarters of consumers have changed their buying habits in the past 18 months—and are increasingly willing to change brands.

• Loyalty programs, properly designed and managed, can unlock significant value.

• The key to a loyalty program’s success is having the right data to measure it.

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