As we close out another year, The Dobbins Group reflects on our theme for 2024: Transforming bold possibilities into remarkable realities. Collaborating with visionary clients, we crafted marketing strategies that redefined what success looks like. We elevated brands from ambitious startups to industry giants, launched campaigns that captured hearts, and delivered innovations that changed market dynamics.
As we showcase this year's client success stories, each case demonstrates how strategic creativity drives extraordinary results.
Here's how we helped shape 2024's most compelling business narratives.
Events Industry Council
As the full-service agency partner for the Events Industry Council, a global federation of more than 60 associations and corporations representing the business events sector, the Dobbins Group works side-by-side with the CEO and Board to elevate and amplify EIC’s role as the voice of the global business events industry.
Notable projects for 2024 included support for:
EIC’s milestone 75th Anniversary Celebration and Global Awards in Las Vegas, including development of an elevated microsite, all pre-event marketing, and onsite support.
Production of a 75th Anniversary video sharing the story of EIC through the words of EIC Council delegates
Marketing and onsite support at CMP Advance in Toronto, the flagship event for certified meeting professionals
Development of the Futures Landscape Study, inlcuding an industry-wide survey, examining emerging trends that will shape the industry in the years to come
Partnership with Oxford Economics on the Quarterly Events Barometer release
Announcement of a strategic partnership with Oak View Group, which will support more than 60 OVG properties in completing the EIC Sustainable Event Certification process
50/50 Women on Boards
50/50 Women on Boards, the leading global nonprofit committed to accelerating gender balance and diversity on corporate boards, rebranded their Gender Diversity Index™ annual and quarterly reports. As the organization’s creative partner, the Dobbins group elevated the report design and created dynamic report web pages. We’re proud to support this initiative, along with their data partners Equilar and Bentley University, highlighting the progress corporations made in 2024 to help advance women in the pipeline of corporate board leadership.
Prime Power
The Dobbins Group launched a state-of-the-art new website for our longtime client and friend Prime Power Services, a woman-owned family business celebrating 40+ years of providing life-saving emergency power to facilities throughout the Southeast and Mid-Atlantic.
As storytellers, we love working with a mission-focused company, where trust, integrity and commitment to service are woven into everything they do. From keeping the lights on in hospitals and data centers to supporting utilities, telecom, manufacturing and airports—their work touches millions of lives each and every day—and they take that responsibility seriously.
It was an honor (and a lot of fun) to help build this site with a heavy focus on creating an engaging user experience and leveraging best-in-class technology (including a black-out simulation) to build a responsive site that makes it easy to get the help you need quickly.
Hale Glass
For 46 years, Hale Glass has shined as a trusted leader in Southern California’s commercial glass and glazing industry. As their full-service marketing partner, the Dobbins Group is honored to share their story, mission and vision through a corporate e-book.
As we pause and reflect on 2024, we are filled with immense gratitude and pride for our clients and the work we have achieved together. With an innovative and collaborative spirit, we not only achieved but exceeded their goals, setting new standards of excellence. These success stories are collective victories that inspire and motivate us all.
As we look toward 2025, we extend our heartfelt thanks to each of you for entrusting us with your vision and goals. Here's to continued success in the New Year and beyond!
Looking for a new marketing partner for the New Year? We’d love to connect with you!